Acquisition tracking
Acquisition tracking answers "where did this sale come from". Paysio does it automatically, tying each sale back to the marketing source that drove it, without you installing any tracking pixel or script.
How attribution works
When someone visits your checkout, Paysio reads the marketing tags in the link they arrived on and saves them with the resulting sale. Specifically it captures:
- UTM parameters: utm_source, utm_medium, utm_campaign, utm_content, and utm_term. These are the standard tags used to label marketing links.
- Ad click IDs: fbclid (Meta), gclid (Google), and ttclid (TikTok), which ad platforms add to links automatically.
Because this happens on the checkout visit itself and is stored on the transaction, attribution works with no pixel required. Every sale carries the source it came from, so your analytics can group revenue by where it originated.
Sources and campaigns
On the Analytics page, two lists show your attributed sales for the selected period:
- Sales by source: revenue and number of sales grouped by source (utm_source), such as instagram, newsletter, or google. Sales that arrived with no source are shown as Direct.
- Top campaigns: your campaigns ranked by revenue, each showing its source and medium alongside the sales count. This lets you compare specific campaigns, not just broad sources.
Together these tell you which channels and campaigns actually drive revenue, so you can put more into what works.
Tagging your links
For attribution to be useful, add UTM parameters to the links you share so Paysio knows where each visit came from. You add them to the end of a payment link URL as query parameters, for example:
https://pay.paysio.com/your-link?utm_source=instagram&utm_medium=social&utm_campaign=spring_sale
- utm_source is where the traffic comes from (instagram, newsletter, google).
- utm_medium is the type of channel (social, email, cpc).
- utm_campaign names the specific campaign (spring_sale).
Use a different tag set for each place you share a link, and the resulting sales are grouped accordingly in your analytics. Ad click IDs like fbclid and gclid are added by the ad platforms themselves, so paid traffic is tracked without extra tagging.